The Brief

The Mocha SMC Podcast had a basic website and logo when they approached Studio 8 Twenty-Two for web design and visual branding. They wanted a professional website to attract other Mocha moms and potential podcast sponsors.

Our approach

The project began with us establishing a color palette that resonated with Mocha SMCs' want for warmth, softness and neutral colors for their brand. 

Once the color palette was determined, we re-designed the logo to reflect the new colors. With the new color palette and logo in hand we set out to build the website framework to capitalize on Mocha SMC Podcast needs. 

We took a content first approach and created optimized web pages to attract black women SMCs and potential sponsors to listen to the podcast. 

The website design is structured around the key goal to get more listeners to the Mocha SMC podcast and to contact Mocha SMC Podcast for media inquiries. We positioned contact information for the Mocha SMCs prominently on all pages, both on mobile and desktop, so it's easily viewable at any point during a visitor exploring the website. 

The overall website design is warm, clean and modern with a style that compliments the Mocha SMC Podcast brand. 

The Result

The Mocha SMC Podcast website hasn't been live for too long, but both the client and visitors of the site are pleased and offer complimentary praise for the new design. 

We will continually update with stats once the site has aged a bit. 

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