Private Label Rights (PLR) are a form of licensing agreement where individuals are granted permission by the intellectual property owner to utilize and customize specific digital content, such as software, articles, ebooks, graphics, and more, for their personal use. This allows the ability to claim authorship and market the content as their own.

Marketers and entrepreneurs frequently leverage PLR licenses to generate products quickly, bypassing the need for extensive investment in time and resources to create original content. The ability to tailor the content to their unique requirements and incorporate their own branding enables them to establish a distinctive identity for their offerings, setting them apart from competitors using the same content.