The Blog.

When attention spans are dwindling and competition is getting fiercer, brands need to find innovative ways to captivate their audience and leave a lasting impression. And what better way to do that than through the power of video marketing? In this blog, I’ll delve into video marketing and explore how it can be used as […]

In the world of healthtech startups, innovation, and efficiency intersect to revolutionize the healthcare industry. As a visionary entrepreneur in this dynamic field, you understand that staying ahead of your competition is essential. But amidst the whirlwind of challenges and opportunities that come your way, one crucial aspect often gets overlooked – content marketing.  Creating […]

If there has ever been a time when the saying, “I am woman, hear me roar!” resonates, it’s now.   User-generated content in femtech has been making waves by empowering women and transforming healthcare for the better.  Femtech is a rapidly growing sector in the healthtech industry, with a 1,000 percent increase in companies over the […]

Healthcare content marketing has emerged as a necessity in the ever-evolving industry of healthcare. Content marketing allows companies to get their message heard and engage with their target audiences.  The healthcare industry spans clinics, hospitals, pharmaceuticals, insurance, and wellness brands. We don’t want to forget the growing health tech industry, which spans over 30,000 companies […]

There is a lot of confusion when it comes to figuring out the role of a content marketing manager, and a fractional one at that. When I decided to transition my agency from a traditional agency model into a fractional marketing agency (fractional of one), I also had a lot of questions about what a […]