Audio Transcription

Welcome back to the Branding Through Books podcast. Where on today’s episode, we’ll be speaking about the best Facebook ad for your book. So let’s jump right into it.

If you’re an author and ever thought about advertising your book for more sales but don’t know where to start, this podcast episode is for you.

As an author of over 30 plus titles, I didn’t start paid advertising for my books until I wrote, Write a Book, Build a Brand. Running Facebook ads was a foreign concept to me since many of my books sell on their own due to them getting exposure through Amazon’s algorithms, but Write a Book, Build a Brand was different.

In Write a Book, Build a Brand, I wanted to test out a theory that I had long known was true, but I never approached with my books in the past. Building a brand through a book is completely possible, but it takes time when you publish either traditionally or self-publish. And I know this firsthand since my first business RenursingEdu, was built on the books I had written.

It took about seven years to reap the full benefits of writing books to build my brand. Whan I wrote, Write a Book, Build a Brand, I wanted to accelerate this process for others who wanted to write a book to build their brand. The only way to do this is to run paid ads as opposed to organic traffic. If you’ve never run paid ads for your book, it can sound scary, but bear with me.

I’m going to go over the SLO funnel ad method. Before I get into what type of ad works best for your book, I want to reveal the SLO method. SLO – S L O stands for self-liquidating offer, which means that the money spent on ads is covered by the sales of your product.

For example. If your book is priced for $27 and you spend $27 per day on ads, you just need one sale to break even. Any other sales on top of that is profit for you. This process is easier said than done coming from someone who was relatively new to Facebook ads before launching them for Write a Book, Build a Brand I’m not going to lie. I struggled when first started out, but I figured everything out and things are much easier if you keep things simple.

All right. We’re on a podcast, and I can’t show you a picture of the winning ad image, but basically, it is a picture of your book, imagine that. I did a lot of testing when I first started running ads, which you absolutely should do. But if you’re advertising a nonfiction book, I’m going to save you a lot of time just from you listening to this podcast.

Many people want to have fancy ads with lots of colors and designs to catch someone’s eye while scrolling, but that’s not what has been proven best when advertising books. Hands down, the best ad for nonfiction books is the image of the book itself. Crazy, huh? Before I decided to use the image of my book cover, I tested about seven different ad images ranging from videos to full product mock-ups, and all the data actually led back to using a simple image of my book cover.

All right. So we’ve got the image, but now we go on to the copy in your ad. Once again, I’d like for you to keep it simple. Of course, I tested different ad variations for my book, but it all came down to talking about what readers will learn in the book. According to most Facebook ad gurus, short copy is best, but that wasn’t true in my case. I’m going to go ahead and read my winning ad copy that you can actually use for your own book ad.

Here it goes.

My name is Nachole Johnson, and I wrote Write a Book, Build a Brand for all coaches, consultants, and course creators, who want to create more stability in their business and brand through a book. Write a Book, Build a Brand is a 135-page book that goes over my entire system of writing a book that turns readers into high-ticket clients without creating tons of content, without running webinars, praying for a sale, without giving away information to freebie seekers, who never buy.

My book brings clients to me, I eliminated sales calls, most of my business is automated, and here are a few things people learn from reading my book;

• How to write a book in two weeks, no writing experience necessary
• The secret behind writing a specific book to build a business and scale quickly
• How putting this one image on the cover decreases book sales
• The secret formula to ensure profitability when running ads
• The complete process of providing value to readers so that they become repeat customers 
• The little known trick to stop attracting freebie seekers
• The secret behind closing sales calls with ease or eliminate them completely 
• How to build a book funnel and all the tech stuff behind it
• How to identify the superpower that serves ideal clients 
• How not being transparent squashes the chance of closing high-ticket deals 
• The secret behind selling books with ads, and why it’s quicker to make a profit and build a brand instead of publishing on Amazon
• How running webinars is a dated marketing method 
• The secret of giving it all away 
• The little known formula to anchor when calculating AOV
• How to craft a brand script to attract ideal clients 
• The process of creating supplemental products that ascend people into high-ticket offers 
• Who to hire once the business is scaling to work on the business instead of working in the business
• How to optimize after the initial launch 
• The little known secret to maximizing profits in business, 
• How developing SOP’s helps business scale 
• And much, much more.

If you want to learn how to write a book to bring in more high ticket clients, download, Write a Book, Build a Brand today. And then after that, I dropped my link.

Okay. So in reading all of that, you’ve may have noticed that the words “you” or “you’re” aren’t used that often, in fact, the word “you” was used only once while “your” wasn’t used at all. And there was a legit reason for this. The use of words, “you” and “your” aren’t prohibited on Facebook, but Facebook will penalize you if you use them too much, and your ad won’t be seen as often as an ad.

Not overusing those words. That they speak algorithm doesn’t favor ads with overusing these words simply because they want ads that are relevant but not targeted. When there’s too much personalization with using “you” in your ads can come off creepy.

Another big thing that makes us ad copy work is the use of emojis. So we’re on a podcast episode, and you obviously cannot see the emojis, but I use a lot of emojis, and I use a lot of checkmarks to actually list everything out in the bullet points. The use of emojis brings elements to the ad that catches someone’s eye while they’re scrolling through the feed. The main purpose of your ad is to get someone to stop, read, and click on your ad to get to your landing page.

Lastly, you’re selling a book. Give potential readers a glimpse of what they’ll learn from your book when they buy it. There’s nothing fancy needed to sell a book. Keep it simple with your initial ad for your book.

Alright, in conclusion the ad copy and image you use for your book does not have to be complicated. Keep it simple with your first book ad. Using these tips will help your ad be more effective and less expensive when you finally do launch your ads.

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Links mentioned in this episode

Acadium: https://bit.ly/nacholementor

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