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Businesses undergo changes all the time. Last year showed us that businesses had to be adaptable to survive the effects of circumstances out of our control such as the pandemic. If your business had to pivot recently, it may be time for a brand audit. Brand audits are beneficial to businesses when the decision has […]

Why You Need to Conduct a Brand Audit

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As a branding agency that focuses on Home Care Provider businesses, we know what to look for when assessing brand health. Here are four ways to determine if your business could use a new brand strategy:  Brand awareness – This is how familiar your customers are with the visual or qualities your brand possess. Healthy […]

How to Tell if Your Business Brand Strategy Isn’t Working

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The new year always allows us to start off fresh whether it be a new diet, workout plan, or other resolution. While it only seems I’ve been in business a short time, the New Year brings a new name and service offerings for my business. My business name had to change from my personal name […]

Changes in the New Year